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Subject : comunicacion Subject : social media Collection : Revistas Politecnico Colombiano Jaime Isaza Cadavid Filter by : Subject

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Academic Journal

THE IMPACT OF BRAND ADVERTISING ON DIFFERENT MASS MEDIA ; Impacto de la publicidad de marca en diferentes medios de comunicación masiva ; IMPACTO DA PUBLICIDADE DA MARCA EM DIFERENTES MEIOS DE COMUNICAÇÃO SOCIAL

Authors : Otero Gómez, María Cristina; Giraldo Pérez, Wilson; Giraldo Pérez, Ivan Darío

Subjects: Communication; brand; advertising

Source: Luciérnaga Comunicación; Vol. 11 Núm. 21 (2019): Enero-Junio ; 156 - 171 ; Luciérnaga Comunicación; Vol. 11 No. 21 (2019): Enero-Junio ; Luciérnaga Comunicación; v. 11 n. 21 (2019): Enero-Junio

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